{"product_id":"urban-platter-korean-gochujang-170g","title":"Urban Platter Classic Korean Gochujang, 170g (Plant-Based Fermented Hot Chilli Paste | Unique Umami Flavour | Essential for Korean Cooking)","description":"\u003cul\u003e\n\u003cli class=\"_aupe copyable-text x15bjb6t x1n2onr6\"\u003e\u003cspan class=\"_aupe copyable-text xkrh14z\"\u003e\u003cstrong\u003eReal Korean Flavour, Done Right:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMade using gochugaru (Korean red chilli powder), this gochujang delivers the bold, authentic taste you expect from Korean cooking — not just heat, but real flavour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"_aupe copyable-text x15bjb6t x1n2onr6\"\u003e\u003cspan class=\"_aupe copyable-text xkrh14z\"\u003e\u003cstrong\u003eSpicy, Sweet and Deeply Savoury:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA perfectly balanced taste profile with gentle heat, subtle sweetness, and rich umami that elevates everyday meals without overpowering them.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"_aupe copyable-text x15bjb6t x1n2onr6\"\u003e\u003cspan class=\"_aupe copyable-text xkrh14z\"\u003e\u003cstrong\u003eBuild Flavour from Base Up:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eThick, rich paste that blends beautifully into dishes ideal for cooking, marinating and stir-frying .\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"_aupe copyable-text x15bjb6t x1n2onr6\"\u003e\u003cspan class=\"_aupe copyable-text xkrh14z\"\u003e\u003cstrong\u003eOne Ingredient, Many Uses\u003c\/strong\u003e: From bibimbap and tteokbokki to noodles, stews, marinades, sauces, and fusion recipes; a little goes a long way.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"_aupe copyable-text xkrh14z\"\u003e~Urban Platter - Simply Good Food! :)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Platter","offers":[{"title":"Default Title","offer_id":44892650537111,"sku":"5430446638270","price":280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7283\/0359\/files\/Classic_Korean_Gochujang_170g.jpg?v=1741607913","url":"https:\/\/urbanplatter.com\/products\/urban-platter-korean-gochujang-170g","provider":"Urban Platter","version":"1.0","type":"link"}